Bonus vouchers and cards are an important element of sales support in the B2B2C sector. They are a form of reward for effective sales of company products and loyalty. By deciding on cards and bonus coupons, the company has the chance to build long-term relationships with customers and contractors.

Sales-supporting programs are the driving force in terms of loyalty building and winning new clients – as the study “Wyzwania sprzedaży”, run in the 1st half of 2019 by the ICAN Institute in cooperation with the Edenred Polska, shows.

Sales-supporting program should not only influence the company’s financial performance, but also build relations with contractors, optimise costs and increase motivation. Do you know how to do it efficiently?

Rewards represent the most important motivation to take part in loyalty and sales-supporting programs.

VAT is not the only financial burden that you have to take into account. It is also worth keeping in mind the income tax applied to the winners of loyalty programs, such as, inter alia, competitions and bonus sales, which must be collected from them by the organiser.