Articles

Bonus vouchers and cards are an important element of sales support in the B2B2C sector. They are a form of reward for effective sales of company products and loyalty. By deciding on cards and bonus coupons, the company has the chance to build long-term relationships with customers and contractors.

Gift vouchers and cards are an original way to increase employee motivation and commitment. They will work, for example, as a Christmas gift, jubilee award or as a form of bonus. Although employee vouchers are a popular option, choosing a card may be better in some respects.

Food vouchers became a popular benefit on the Polish labour market over 20 years ago. Handing them over to employees was supposed to enable them to buy a hot meal during working hours. However, the time of digital transformation, employee needs, and shopping habits changed their traditional appearance, giving them a modern form of prepaid nutritional cards. Regardless of the form, they retained their original "social" character, meeting the fundamental needs of employees.

Sales-supporting programs are the driving force in terms of loyalty building and winning new clients – as the study “Wyzwania sprzedaży”, run in the 1st half of 2019 by the ICAN Institute in cooperation with the Edenred Polska, shows.

How May the Prepaid Card Become the Tool Used to Foster Employee Motivation and Increase Commitment.