Do you strive to promote your products and increase your market share amongst the B2B or B2C clients? In either case, loyalty programs appear to be a proven solution. Unlike traditional ads, such programs deliver tangible results in the short term even if your budget is modest. They allow you to reach the target group while involving the participants at the same time. It is crucial to offer an interesting loyalty program mechanism, such as e.g. a competition, a lottery, point-based program, a campaign using the reward available on hand. In this case, it is worth to use the prepaid reward cards, recommended by other companies and desired by the participants. As much as 65% of companies run sales-supporting programs, and 5% of the companies plan to introduce them, and every second loyalty program is in fact based on reward cards*.
“Trendy sprzedaży” survey run by the ICAN Institute in cooperation with Edenred Polska, February 2019
